I have worked with Trio Events (who are based in Cape Town, South Africa) on the Hankook Land Cruiser Festival since 2013. The event hosts Land Cruiser enthusiasts at a resort in Limpopo, South Africa, who previously have come together to form the word Land Cruiser with as many vehicles as possible and also form the longest convoy of vehicles. In 2020 the event was cancelled due to COVID-19 and the 2021 event was scaled down accordingly to meet with guidelines so is no longer aiming to reach record numbers.
Each year the logo and look has been tweaked slightly, but here are some of the 2021 event materials created for Facebook and also posted on their website. Adverts are published in various newspapers and magazines before the event and the program is printed for the weekend.
